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Microsoft 2018 Holiday Ad: Reindeer Games | Featuring Owen and The Xbox Adaptive Controller

4857 ratings | 442323 views
For the 2018 holiday season, we invite you to meet nine (and a half)-year-old Owen, rising to the top of his game with the support of all of his friends-including his real-life best friend Gunnar-and a little help from the Xbox Adaptive Controller. Owen has Escobar Syndrome, which limits his mobility, but does nothing to reduce his passion for gaming.  We watch as his friends gather to cheer him on as word spreads of his impending achievement. The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us.  Because, when everybody plays, we all win. Learn more at: https://www.microsoft.com/en-us/empowering/ Audio description version: https://youtu.be/1-0NA1ILdVE   Music set to a unique adaptation of the holiday classic “Rudolph the Red Nosed Reindeer”. Subscribe to Microsoft on YouTube here: https://aka.ms/SubscribeToYouTube Follow us on social: LinkedIn: https://www.linkedin.com/company/microsoft/ Twitter: https://twitter.com/Microsoft Facebook: https://www.facebook.com/Microsoft/ Instagram: https://www.instagram.com/microsoft/ For more about Microsoft, our technology, and our mission, visit https://aka.ms/microsoftstories
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Text Comments (894)
Spokidokes (2 months ago)
Fruit loops Plz (2 months ago)
And this is why Microsoft is better than Sony because Microsoft like to help out the people In need
Frankie MCJJ (2 months ago)
Reminds me of when I was a kid and me and all my neighborhood buddies would run back and forth to each others house. Great memories.
TheAlliance101 (2 months ago)
The most heart warming commercial
Big Bird (2 months ago)
My favorite part is when Owen says I got him!
9ognimus9 (2 months ago)
Nice pull at heart strings marketing.
Chelsea Jackson (2 months ago)
Cried my eyes out. My son is four months old born with no thumbs and fused elbow. This means so much my son will be able to play games with his brother. Thank you Microsoft thank you
Aliens Exist (2 months ago)
Yaaaaa Owen
Anonymous5253 (2 months ago)
The Christmas season is always the best season.
16Bites WGMSA (2 months ago)
lukehtown (2 months ago)
What I love about this product is that it is clear that it is a loss product. The R&D, marketing, and manufacturing costs don't come close to be covered by the price tag. But it matches so close to the mission of Microsoft overall that they don't care. Sometimes is makes sense to lose money.
Amyshalimar Florencio (2 months ago)
Can we have more commercials like this?
Elyan Falcon (3 months ago)
*WHO PUT THESE ONIONS HERE??* Oh my, the feels :c <3
Giveaway Pro (3 months ago)
now that's heartwarming
bdscavenger (3 months ago)
i love the dancing at the end
Mariana Aguirre (3 months ago)
i wanna hug owen for being a champion because i know everyone can do it even him :')
Even if you have disabilities you can achieve great things in tech life even if it’s that hard video game uv’e been trying to beat you can still win with the XBOX adaptive controller well done Microsoft
RaphaelTK777 (3 months ago)
I’m a PlayStation guy and even I liked this ad
Sakkara1331 (3 months ago)
I love this commercial!
Brett Clough (3 months ago)
Every time I see this on tv I get a warm feeling in my heart This is a great and beautiful commercial Wonderful
Christy Mallesky (3 months ago)
Love this
Eddie and Ashley Abbott (3 months ago)
Xbox is so kind and Microsoft
Sandy Robb (3 months ago)
Fantastic commercial ! Great job Owen and friends. The little dog was spot on and cute as a button too! Her name is Tina and she was actually a little sweetheart
Raymond ELWAY Hall (3 months ago)
Tears came out when i saw this my All time favorite
Prime time (3 months ago)
Watching this video brings tears of joy to my eyes my heart goes out to Owen I pray God blessings on him.
JoobJaibot (3 months ago)
Owen is the best gamer... Everyone here are also best gamer. Video games are for EVERYONE. Merry Christmas!
Rei Senpai (3 months ago)
Is it just me or are there not a lot of people talking about this controller? I was very excited for the controller, thankfully I don't need to use it myself, but it's still a really cool device. But I don't hear anybody talking about it which is a shame
Lysz Simmons (3 months ago)
This is a wonderful ad and a wonderful product. :'D smiling tears
Brad LeCompte (3 months ago)
Great advertising!!!! I’m a PS4 gamer but def give a big thumbs up to Microsoft👍👍👍👍👍
Ginger (3 months ago)
I love this! Be Blessed!
JamesAnimated (3 months ago)
Take that, Sony!
Shane O (3 months ago)
Love this commercial so much. Cheers Microsoft. Keep jamming Owen!! I love his little dance at the end so funny!!
TheAlliance101 (3 months ago)
The most heart warming commercial I’ve seen in a while if not of all time
Dorian Addison (3 months ago)
I can never get tired of watching this!!! Always makes me smile!!!
FCA1975 (3 months ago)
I wonder what game Owen was playing? Anyways, let's hope someone in that room someday makes it possible for Owen and others like him become even more mobile.
SugaHoneyIcedTae (3 months ago)
I am not disabled, but I feel an obligation to say I am so happy that Xbox and Microsoft released this. I have grown up with gaming, Xbox especially. This adaptive controller is so inspiring. Yes its for gaming but it also represents inclusiveness and connectedness for people of all abilities and circumstances. I'm crying after watching this and seeing other people use it. It is so heartwarming and tearjerking. This controller represents hope for all people. I can't wait for more people to use this and be able to game in a way that is effective and enjoyable for them. Thank you Xbox, thank you Microsoft. <3
JD Williams (3 months ago)
This is good. Microsoft really is making lovely in-roads with real people who matter, and are often over-looked.
Feurolant (3 months ago)
Wholesome :)
Big Bird (3 months ago)
This brought tears to my eyes Owen!
Vitoamiibo (3 months ago)
God Bless Microsoft for making this product
WJ Corsey (3 months ago)
Homie in the wheelchair and that other kid was going off at the end with their dancing. Love it!!!!!
Tonysasser vloggs (3 months ago)
scaldon2 (4 months ago)
I feel good for this kid . Well done Microsoft. You deserve a path on the back Microsoft.
Mike Petruska (4 months ago)
Great Commercial, What game was he playing ?
John Rodenbaugh (4 months ago)
Thank you Microsoft.
Edward Fleming (4 months ago)
I'm a formally all-american, collegiate, D1 linebacker and this commercial brought me to tears because it illustrates the real meaning of community. Owen is my dude! And the kid that does the floss at the end was awesone. Owen even got his groove on! I love it!
M. Black (4 months ago)
I didn’t understand what this commercial was even about till I read these comments. I feel bad for not liking it at first. Thank you for explaining it. That is awesome.
Michael Balazki (4 months ago)
I LOVE Owen !!!!!
INSPIRE (4 months ago)
This commercial is amazing! Thank you so much for this piece of Work Microsoft
Alex Gray (4 months ago)
*That day, Microsoft’s heart grew 3 times in size*
Billy Holiday (4 months ago)
For any reason in the world, I Love this.
MendigoNation (4 months ago)
I'm not crying, you're crying. ❤️
SirNicholaiIronfist (4 months ago)
I cried. This was too beautiful of an ad
Stephanie O (4 months ago)
This is a win. Inclusive gaming....
En moins d’une minute (4 months ago)
Gaming should always be for everyone 😭
Piotr Tarasov (4 months ago)
What a well-spirited ad, first time in a long time am I glad I clicked on it, left me happy.
Michael Hall (4 months ago)
Haji Adams (4 months ago)
This is So Inspiring I Love This Commercial U Go Owen!! and it Brought a Tear 2 My Eye!! True Greatness and I Love How They get down and Dance with a Celebration Truely Awesome!! Stay Blessed My Brothers and Sisters in JESUS CHRIST Always!! And Stay Blessed 2 all These Loving and Inspiring Kids so Proud Of these Kids 😃😃
MrStaton352 (4 months ago)
I am a big man. And yes I cried. Awesome ad. Should have been a Super Bowl commercial.
I LOVE LOVE LOVE this ad...sooo beautiful!
3DS Guy (4 months ago)
I love this commercial! This shows that disabled people are not diffrent from other people, and they can do every single thing you can do.
oofer gang (4 months ago)
My little brother went to school with Owen before he transferred He’s such a nice kid ✨💕
Reese Owens (4 months ago)
Awesome commercial makes people smile, I still like to know what game he was playing...
kftc88 (4 months ago)
This made me cry. As a kid, I couldn't play video games thanks to my disability. I was 12 before I had enough motor skill development to even try, and by then I was so embarrassed that I gave up immediately. To see this kid succeed and be celebrated is beautiful.
Big Bad Brad (4 months ago)
Go Owen !
Tom Ives (4 months ago)
You hear that Sony? *when everybody plays, we all win*
Robert Fornaro (4 months ago)
Owen killed it god bless you young man and many more victories for you we will all be rooting for you. Merry christnas everyone
Queenofawesome25 (4 months ago)
Most beautiful Christmas commercial from 2018.
Prettyboy4life (4 months ago)
Greatest commercial of 2018. I love it. The kid dancing at the end is everything!!!
Lil’ Budd Light (4 months ago)
I can't stop smiling to this shit 😁😁😁
better2gether (4 months ago)
This actually made me tear up when I first saw it
Kingofgames 844 (4 months ago)
The only commercial that made me cry
Gerber Dyson (4 months ago)
This is my new favorite commercial. I love this!
carolinadavis49 (4 months ago)
Heart warming..love it!!!😘😘😘
Kalma Clemens (4 months ago)
as a disabled person myself, even though i dont need to use one of these, stuff like incusion for us, makes me far too happy <3
Adrienne Orr (4 months ago)
Omg! Just melts my heart😍
SteckMech (4 months ago)
“This is amazing!” - Lord Shaxx
Patricio Martinez (4 months ago)
This gives me hope in humanity that not everything is about politics pollution or drugs this is a genuine “we love you, and we want you to play with us” add.
Nico el Latino (4 months ago)
This made me cry of Joy
Usman Ramay (4 months ago)
Dude this brought a tear in my eye and a smile on my face
kamisha gilbert (4 months ago)
OMG😩😍😢🥰🤗this made me tear up! This is beautiful and soooo heartfelt! Our babies are finally getting recognized! MICROSOFT is definitely a forever now in my household! And to the 100+ that disliked this video OBVIOUSLY have some issues😤🙄😒
Debbie Holmes (4 months ago)
I just LOVE❤ your 2018 Holiday's "Reindeer Games" commercial! I do believe it's one of your better ones that you have advertised! What makes it so great is, it shows how children should be towards one another, whether you are a normal kid or you have a disability! The kids all rallied around for this neighborhood kid that has a disability but could beat a difficult video game! At least that's how I saw it! GREAT JOB Y'ALL! I'm from Oklahoma so I had to put in that "y'all"!🤣🤣🤣❤ Thanks for a very good "feel good" commercial!👍❤🤗🛵
Nelson miranda (4 months ago)
Oh God, Microsoft fan forever now. This is amazing.
Amazing commercial Microsoft, I’m just curious what game Owen was playing?
WhyTho (4 months ago)
I was gonna say something edgy...but gosh dang it Microsoft that was beautiful
micah McKnight (4 months ago)
I own a Xbox I must say respect Microsoft
Klumsy Kameleon (4 months ago)
When adverts actually reach out to your hearts... I don't mind them. I actually enjoy them interrupting the programme. Microsoft please advertise this on TV, this heart-warming ad.
Jared Schwager (4 months ago)
Klumsy Kameleon Just saw it on TV! 😁
FamicuS (4 months ago)
Great commercial. Wonder what game his was playing, bet I could crush his score.
Forsaken Hero (4 months ago)
Legit this just came on as a commercial on hulu and I burst into tears
DavesWorld (4 months ago)
I always liked this commercial but I had to read the comments to really understand it.
Alex G (4 months ago)
Inclusion is the wave ❤️ go Owen!
DeadlyZero 5 (4 months ago)
I never knew you could get so wholesome Microsoft
Big B Kenobi (4 months ago)
This commercial is the best thing on tv. It truly warms my heart. His victory dance cracks me up everytime.
fifa gamer (4 months ago)
nice microsoft i really love this
Fat Jimmie (4 months ago)
i love this commercial 😊
beeweejr (4 months ago)
My new favorite commercial
Jason Heavner (4 months ago)
To the person in the Microsoft advertising department: This ad is f'ing genius! Well done, sir or ma'am!
Ducky Da Savage (4 months ago)
First time I ever cried at any video
Kenzieisawkward (4 months ago)
138 people who disliked have no heart
Michael Miller (4 months ago)
Phenomenal. 🙌

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